Website Optimizer Now Out of Beta
Google Website Optimizer is officially out of beta. For those unfamiliar with it, Website Optimizer is Google’s free content testing and optimization tool. It allows you to test different variations of your site content and design to determine what will be most effective at converting your visitors into customers.
Based on advertiser and agency feedback, we’ve released several updates to make the product even more accessible and effective for users:
We’ve made it easier for you to sign up and use Website Optimizer. In addition to accessing the tool through your AdWords account, you’ll now be able to sign up for and access the tool without having to first sign into your AdWords account. Also, you can now use Website Optimizer even if you are not an AdWords advertiser. Read more about this resource here
